How Working Mothers Make It Work – A Case Study

Being a mother and having a successful career both add to a woman's sense of fulfillment. However, motherhood shifts social and professional standing for the majority of women, often putting their careers or businesses in jeopardy. CONSULTAR, a leading business consulting firm, has worked with several working mothers mastering the work-life balance.

In most cases, working mothers and their social circle need to make major alterations in order to survive. Mothers who are able to maintain a career and a family life simultaneously are energized by the challenges and opportunities they face every day. They learn the skills necessary to bring up a contributing member of society while also becoming self-sufficient economically. Now that we’ve introduced your topic with a short and catchy title, it’s time to write your introductory paragraph. This is your chance to grab your reader’s attention. You can explain why you are the best person to give advice on this topic; share a personal story that reflects your own experience on the subject; and/or highlight common mistakes that can be avoided once applying your useful tips.

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Entrepreneurship – An Option for Working Mothers

More than 12 million enterprises are owned by women in the United States, according to the 2018 State of Women-Owned Businesses Report. These businesses generate $1.8 trillion in yearly revenue and provide jobs for 9.2 million people. Between 2017 and 2018, female entrepreneurs started more than 1,800 enterprises per day.

Understanding the challenges of getting a business off the ground, CONSULTAR assist working mothers who dream of starting their own businesses. It helps to choose a field in which they can excel and dedicate themselves wholeheartedly. Below are some examples of businesses owned by mothers that highlight the importance of innovative ideas, out-of-box thinking, and passion.

1. The Detox Market:

The Detox Market is a lifestyle brand that aims to dispel green-washing by selling only goods made from natural, non-toxic components. BitaDoagoo, the founder of The Detox Market, used to take her 15-month-old son to work as daycare didn't work for them. The solution may have been ineffective in the long run, but it allowed Bita to see things more clearly. She was not willing to choose between the roles of a mother and an entrepreneur. Today, the company's success has led to the opening of several brick-and-mortar stores in the United States and Canada and an online store.

2. Freshly Picked

Susan Petersen started selling her hand-knit baby blankets on Etsy in 2006. She started making and selling soft-soled leather moccasins after the birth of her second child in 2009. The shoes took off in the market. Freshly Picked is now a multimillion-dollar online retailer of shoes, purses, and clothing. Today, Nordstrom carries Freshly Picked's line of infant footwear.

3. Chicken Salad Chick

Stacy Brown, a divorced mother of three, was a stay-at-home parent in need of a job in 2007. Since she enjoyed the kitchen, she began trying out new chicken salad recipes. The health department shut down her door-to-door chicken salad business, but not before she made a decent profit. Brown, unfazed, launched a takeaway joint with a business partner, and the rest, as they say, is chicken salad history. Today, Chicken Salad Chick has more than a hundred operating franchises.

When it comes to mother entrepreneurs, everyone has a different tale to tell. The need to provide for a family can motivate some working mothers, while the desire to break free of the 9 to 5 can motivate others. Others may be trying to supplement their income in whatever way they can.

However, one thing that most businesses owned by mothers have in common is that they address a widespread issue that they are passionate about. They enjoy their work, which makes the hard work and extra pressure worthwhile in the end.

Working Mother Can Make It in the Business & Corporate World

Despite the additional challenges, working mothers can have successful businesses or careers. However, they may find it more difficult than others to strike a work-life balance. Time management, organization, and self-care are the key factors that ensure the well-being of working mothers as well as their families.

For example, Stella O'Brien, a mother of five, is the senior vice president of sales at Icon Agility and has been in the business world for 28 years. She is well aware of how difficult it is to turn off the executive brain at the end of the day, but she knows firsthand it is important to set and stick to limits.

It's possible and gratifying to balance work and family life, but there are some things she changed. To begin with, she would be home by 6 p.m. every night and have dinner with her family. Secondly, when the kids were sick, she would stay home from work to care for them, prioritizing family over work. Knowing their love languages and doing the simple things to show them that the parent is present and cares can go a long way when it comes to raising happy, healthy, and respectful members of society while managing a business or career.

How CONSULTAR Assist Working Mothers in Achieving their Goals

With nearly two decades of professional knowledge in business and 42 successfully established and sold companies, Mr. Rosales, the founder of CONSULTAR, is well-versed in business and career development. Using our consulting services, you may discuss your personal and professional growth as well as come up with ideas that will make you a more perceptive and effective manager.

Mr. Rosales has learned from both his professional and personal experiences that by understanding one's own limitations, one can reach out for help before reaching the point of burnout. The goal of these consultations is to find a happy medium between work and personal life.

Mr. Rosales offers life-altering consultancy services for business and personal development and shares the secrets to success. Reach out at 850-923-8423 to learn more about CONSULTAR services and book a 1:1 consultation with Mr. Rosales.